Inbound links – also called backlinks – are important for driving more traffic to a website. Links from other websites provide a direct path to the site for anyone who clicks on them. Backlinks from reputable websites can improve a site’s SEO (search engine optimization) and boost its ranking in search engine results. That means …
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A picture may be worth a thousand words, but an image on your website won’t be worth anything to search engines or a vision-impaired person if it doesn’t have alt text. What is Alt Text? Alt text (short for “alternative text”) gives people and search engines a way to “read” images or audio clips on …
Facebook is doing several new things with their algorithm to improve your social media marketing experience. Forget about “likes.” Now, it’s all about who your audience is and how many times they share your information. Facebook advertising now allows you to organically extend your reach without paying extra to boost posts. The best thing you …
