How to improve your page rank with blogging

Search engine optimization (SEO) is the method of optimizing a website so that it responds better to the search engines. Both internal and external SEO practices will increase the amount of traffic that flows to your website from search engines. Beyond the basics of optimized website copy, blogging is one of the most efficient ways to boost your SEO and get ranked higher on search sites like Google.

Here are a few simple tips for SEO to improve your blogs rank in search engines.

Use your primary keyword frequently in your blogs. At the minimum, it should appear in:

  • The blog post title.
  • The first paragraph of your post
  • Your H1 and H2 headers

Use your secondary keywords in the body of your post. The more times the keywords are found in the post, the better the chances the search engines will be able to pick up the keywords. However it should not look like spam. You should refrain from posting the same keywords again and again in the same post.

Use your primary and secondary as much as possible in the anchor texts for linking the text to other blog posts or pages in your site. Quality links will increase your rank on search engines. Invest some time in promoting your posts through social media and content creation sites.

Blog regularly. Search engines like new material. Blogging is one of the best way to keep your website content fresh. So the more often you can post the better. However, remember that content should be relevant. Quality is as important as quantity. I suggest 3 times per week as a good target amount for most entrepreneurs.

Be consistent. If you normally post on Mondays and Fridays, keep to your schedule. The search engines will learn to crawl your site often.

What blogging tools do you use to keep the search spiders happy?